Users will soon have a fresh option that allows them to cut down on the amount of AI-made content appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global launch. This shift comes amid a surge in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing channels on another major platform primarily display AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a phrase for substandard, bulk-generated content that is typically absurd or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, ranging from digital art to informative clips, and we want to give people the power to see more or less of that, according to their own likes,” commented a platform representative.
AI on the Platform
TikTok shared that there are now over a billion videos on its service identified as AI-generated. Collectively, in excess of 100 million media items are uploaded to the service every day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the amount of artificial media they see by using the content preference option in the platform and picking the AI content topic. Additional categories that currently be modified under the setting encompass politics, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies oblige content makers to tag “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be deleted under its community policies.
Additionally, the service will now apply an “AI-made” tag to content produced via its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a $2 million educational fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This program will support educational bodies specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, during discussion over proposals to lay off hundreds of safety staff in Britain. TikTok is planning to cut 439 jobs in its user protection division in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would still have a role, but AI can shield workers by eliminating the most distressing content before it has to be seen by humans. The company reported a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
